Seasonal Customer Updates for Baking Businesses - NBIA

Seasonal Customer Updates for Bakers

This time of year is always very busy for you and your customers providing seasonal customer updates is a courteous way to help make thing run smoothly for both parties. We’ve created this handy list to help you utilise your marketing channels to provide seasonal customer updates and get the message out there.

  1. Put a sign up in your shop window and next to your point of sale
    This is the easiest way to communicate with your customers, however they may not see it in their daily hustle so don’t just rely on this.
  2. Update your Google Business Profile
    Updating public holiday closures or business hours on your Google Business Profile means existing customers and potential new customers searching for a business such as yours on their PC or mobile device can be exposed to this up-to-date information and avoid disappointment before arriving at your shop and finding it closed.
  3. Publish posts on Social Media
    Tiktok, Facebook, and Instagram are a great way to promote your Christmas specials and inform your customers about changes to your trading hours. Be sure to utilise Stories and Posts to get the message out there.
  4. Email your mailing list
    This is a great opportunity to thank your customers for their ongoing patronage as well as let them know of changes to your business hours. You could even include a Christmas discount to sweeten the deal and see how many customers redeem it. What a great way to track your marketing and see who’s paying attention.
  5. Phone answering message
    If your business has a phone answering message, update it to include details about trading hour changes, order cut off dates, and public holiday closures. While you’re there, why not add in a short personalised Merry Christmas and Happy New Year message to make their day.

The National Baking Industry Association will be closed from 23 December 2022 to 3 January 2023. If you require assistance of any kind during this time please email or call 1300 557 022 and leave a message, we will respond upon our return.

As the leading baking association of Australia we thank you for your ongoing support and wish you and yours a wonderful Christmas and New Year. Cheers to a prosperous and fulfilling 2023 for all!